Cole Haan: Freelance Concept Project

ORIGINALGRAND – Project Brief

As the world begins to reopen and people look to new ways to define their style, how can the OriginalGrand play a role in that new definition? The OriginalGrand oxford is coming up on its 10 year anniversary and when it came to market, it was a completely new take on the mixture of new plus the familiar. How does the OriginalGrand move forward to a young professional entering the workplace? 

The focus of the concept was to explore a new + familiar take on the iconic franchise of the brand, the OriginalGrand shoe, for a younger consumer while respecting the brand heritage.  Creating 3 concepts to explore this idea, the first was an exploration of color and materials, the second and third concepts where an exploration in silhouette design + color and materials. Each concept explored, Story, Customer, Colour + Materials and Silhouette / CAD designs.