Adidas Originals: Range Concept

The brief was to crate a range for adidas originals that suited the consumers demanding lifestyle. Utility in nature, the collection draws on the aesthetics of culture and sport. Inspired from the rich and diverse history of adidas, it is built for todays demanding urban lifestyle; where looking good and being functional are one in the same. This is a collection of apparel pieces that are multi-functional in there use. They will take you from Dawn to Dusk... and well into the night, with out compromising on style or functionality. This is a collection for life.

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