Adidas Basketball: Uniform Innovation Concept

 

An exploration into the future of uniforms for Basketball. Studying the history of how uniforms have evolved and adopted into culture, and gaining insights from todays modern players, I wanted to explore where the uniform system could go in the future through the lense style, function and technical executions, to then adapt into a new system for today.

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Adidas Creative Direction: Materials .RDY

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Adidas Originals: Range Concept