Adidas Creative Direction: Materials .RDY

As part of the horizontal creative direction team, focusing on materials, I created the seasonal materials palette for the the apparel innovation product .RDY. These materials were designed and developed with the Heat.RDY technology, an innovation that uses high performance yarns to wick moisture and cool the body at a faster rate, as well as keeping sustainability at the forefront by using recycled polyester yarns. The seasonal material toolbox is shared across the brand for specific BU’s to use and apply into product. The below examples show the usage of the material tool box, the product designs were created by other designers from Adidas who implemented the material toolbox.