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Adidas Creative Direction: Materials .RDY
As part of the horizontal creative direction team, focusing on materials, I created the seasonal materials palette for the the apparel innovation product .RDY. These materials were designed and developed with the Heat.RDY technology, an innovation that uses high performance yarns to wick moisture and cool the body at a faster rate, as well as keeping sustainability at the forefront by using recycled polyester yarns. The seasonal material toolbox is shared across the brand for specific BU’s to use and apply into product. The below examples show the usage of the material tool box, the product designs were created by other designers from Adidas who implemented the material toolbox.
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Heat. Rdy Materials - Micro Jacquard pattern
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Heat. Rdy Materials - Micro Jacquard pattern
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Heat. Rdy Materials - Material Mix, solid / Jacquard mix
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Heat. Rdy Materials - Material Mix, solid / Jaquard mix
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Heat. Rdy Materials - Material Mix, solid / Macro Jacquard Pattern mix
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Heat. Rdy Materials - Material Mix, solid / Macro Jacquard Pattern mix
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Heat. Rdy Materials - Macro Jacquard 2 tone Pattern
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Heat. Rdy Materials - Macro Jacquard 2 tone Pattern
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Heat. Rdy Materials - Big hole Mesh
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Heat. Rdy Materials - Textured Solid