Adidas Basketball: Inline Apparel

Creative lead and design of Adidas basketball inline ranges. Concept through to execution of seasonal ranges, working in partnership with Graphics, Marketing and Development. The ranges were always born from insights, collaborating with external partners, athletes and key consumers to create a product that performed for the athlete in the game and life, while being stylish and rooted in the culture of basketball. This collection was for the Fall/Winter season, the concept was born from street ball in the elements, and what would be needed to play in the winter months.