Adidas Basketball: Franchise Short

The brief was to establish adidas basketball’s first franchise short in apparel; one that could be iterated over many seasons and across multiple platforms: inline, icons and on-court assets.

Throughout the process I lead collaboration and direction across the entire team to implement a cohesive line across several platforms. An essential part of the process included workshops with young athletes on different iterations to create the right combination of style and performance.

The success of the design language within the franchise short influenced other products to complete a wholistic head-to-toe concept.